After that, types of shoes nike shoes in this series were designed and the waffle outsole was endowed to most of those shoes. Among these new members, certain ones can be said to be the most famous ones, say, the Waffle Racer, Air Force One and Nike Air max 24-7.Besides the great reputation of Nike shoes, then Nike acquires more fame from other areas. That is, in hope of offering equipments for athletes from the head to the toe.

As to the Swoosh trademark of Nike, it was designed by Carolyn Davidson, a graphic-design student from Portland State University. Then she won $35 for her work. Expecting to expand the line in the company, Bowerman tried to combine nike air max rubber spikes with the concept of athletic shoes. Then Bowerman designed out a kind of running-shoe sole when he poured the liquid rubber compound into his wife's waffle iron. Then, the U.S. Olympic Trials would be hold in nike roshe Eugene, Ore., in 1972.

Nike Company then gains greater fame because of its introducing apparel collections for tennis and basketball athletes and Nike items of these two areas become rather popular because of the cooperation of John McEnroe is the spokesman for the tennis items and Michael Jordan, the basketball ones. In 1998, Nike introduced its logo, "Just Do It". Till today, this logo can still be considered as the most famous and successful one.

In the nike huarache year of 1990; the first Nike Town store was opened in Portland, Ore. Nike Company cooperated with the golfing superstar Tiger Woods in 1996. During the first world cup, Adidas shoes were chosen. Then, in order to expand its business in football field, Nike Company introduced its first football shoes. From the first common shoes to the Nike Mercurial Vapor with new technology inside, Nike Company has made frequent changes in its products.

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